Quotes by Rosser Reeves

About Rosser Reeves:

Rosser Reeves was an American advertising executive and pioneer of television advertising;[citation needed] Reeves generated millions for his clients.[citation needed] The Ted Bates agency, where he rose to chairman, exists today as Bates 141.[citation needed] The AMC program, Mad Men, uses Reeves as one model for the professional accomplishments of the series' protagonist, Donald Draper (played by Jon Hamm).[citation needed]
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Rosser Reeves

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

Rosser Reeves

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

Rosser Reeves

Unless a product becomes outmoded, a great campaign will not wear itself out.

Rosser Reeves

Author Bio

  • NameRosser Reeves
  • DescriptionAmerican advertising executive
  • BornSeptember 10, 1910
  • DiedJanuary 24, 1984
  • CountryUnited States Of America