Quote by: Rosser Reeves

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.


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Author Bio


  • NameRosser Reeves
  • DescriptionAmerican advertising executive
  • BornSeptember 10, 1910
  • DiedJanuary 24, 1984
  • CountryUnited States Of America