Quote by: Rosser Reeves

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.


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Author Bio


  • NameRosser Reeves
  • DescriptionAmerican advertising executive
  • BornSeptember 10, 1910
  • DiedJanuary 24, 1984
  • CountryUnited States Of America