Quotes by Jonathan Ive

About Jonathan Ive:

Sir is an English designer and the Chief Design Officer (CDO) of Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch and iOS. Steve Jobs considered Ive to be his "spiritual partner at Apple", while Fortune magazine stated in 2010 that Apple design motifs Ive's designs have "set the course not just for Apple but for design more broadly". He also serves as the narrator for most of Apple's product reveal videos. Actor Giles Matthey portrayed him in the 2013 film, Jobs.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Good is the enemy of great.

Jonathan Ive

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

Jonathan Ive

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.

Jonathan Ive

If something is not good enough, stop doing it.

Jonathan Ive

We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

Jonathan Ive

There's no learning without trying lots of ideas and failing lots of times.

Jonathan Ive

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

Jonathan Ive

I left London in 1992, but I'm there 3-4 times a year, and love visiting.

Jonathan Ive

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

Jonathan Ive

When something exceeds your ability to understand how it works, it sort of becomes magical.

Jonathan Ive

Designing and developing anything of consequence is incredibly challenging.

Jonathan Ive

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

Jonathan Ive

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the p...

Jonathan Ive

Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.

Jonathan Ive

It never ceases to amaze me what it takes to develop and bring to mass production a product.

Jonathan Ive

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

Jonathan Ive

As a kid, I remember taking apart whatever I could get my hands on.

Jonathan Ive

One thing most people don't know is that Steve Jobs is an exceptional designer.

Jonathan Ive

If you are truly innovating, you don't have a prototype you can refer to.

Jonathan Ive

True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative.

Jonathan Ive

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

Jonathan Ive

Author Bio

  • NameJonathan Ive
  • DescriptionEnglish designer and VP of Design at Apple
  • AliasesJony Ive; Sir Jonathan Paul Ive; Jonathan Paul Ive
  • BornFebruary 27, 1967
  • CountryUnited Kingdom
  • ProfessionIndustrial Designer
  • AwardsKnight Commander Of The Order Of The British Empire; National Design Awards; Order Of The British Empire; Royal Academy Of Engineering; Royal Designer For Industry