Quote by: Jonathan Ive

True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative.

Jonathan Ive

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Related Keywords: True You Going Go Just Point Where

Related Authors: Martin Luther King, Jr. Maya Angelou Buddha Nelson Mandela William Shakespeare Marilyn Monroe Mahatma Gandhi

Author Bio

  • NameJonathan Ive
  • DescriptionEnglish designer and VP of Design at Apple
  • AliasesJony Ive; Sir Jonathan Paul Ive; Jonathan Paul Ive
  • BornFebruary 27, 1967
  • CountryUnited Kingdom
  • ProfessionIndustrial Designer
  • AwardsKnight Commander Of The Order Of The British Empire; National Design Awards; Order Of The British Empire; Royal Academy Of Engineering; Royal Designer For Industry