We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.
DescriptionEnglish designer and VP of Design at Apple
AliasesJony Ive; Sir Jonathan Paul Ive; Jonathan Paul Ive
BornFebruary 27, 1967
CountryUnited Kingdom
ProfessionIndustrial Designer
AwardsKnight Commander Of The Order Of The British Empire; National Design Awards; Order Of The British Empire; Royal Academy Of Engineering; Royal Designer For Industry