Quotes by Jonathan Ive

About Jonathan Ive:

Sir is an English designer and the Chief Design Officer (CDO) of Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch and iOS. Steve Jobs considered Ive to be his "spiritual partner at Apple", while Fortune magazine stated in 2010 that Apple design motifs Ive's designs have "set the course not just for Apple but for design more broadly". He also serves as the narrator for most of Apple's product reveal videos. Actor Giles Matthey portrayed him in the 2013 film, Jobs.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

I discovered at an early age that all I've ever wanted to do is design.

Jonathan Ive

When you do everything to make the very best product, it also means you're very focused on just a few products.

Jonathan Ive

The best ideas start as conversations.

Jonathan Ive

Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include.

Jonathan Ive

There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.

Jonathan Ive

Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operat...

Jonathan Ive

Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!

Jonathan Ive

There is beauty when something works and it works intuitively.

Jonathan Ive

A small change at the beginning of the design process defines an entirely different product at the end.

Jonathan Ive

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

Jonathan Ive

It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

Jonathan Ive

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

Jonathan Ive

The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.

Jonathan Ive

Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.

Jonathan Ive

Perhaps I'd like to design cars, but I don't think I'd be much good at it.

Jonathan Ive

I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.

Jonathan Ive

To design something really new and innovative you have to reject reason.

Jonathan Ive

It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a grea...

Jonathan Ive

Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.

Jonathan Ive

I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

Jonathan Ive

Author Bio

  • NameJonathan Ive
  • DescriptionEnglish designer and VP of Design at Apple
  • AliasesJony Ive; Sir Jonathan Paul Ive; Jonathan Paul Ive
  • BornFebruary 27, 1967
  • CountryUnited Kingdom
  • ProfessionIndustrial Designer
  • AwardsKnight Commander Of The Order Of The British Empire; National Design Awards; Order Of The British Empire; Royal Academy Of Engineering; Royal Designer For Industry