There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.
DescriptionEnglish designer and VP of Design at Apple
AliasesJony Ive; Sir Jonathan Paul Ive; Jonathan Paul Ive
BornFebruary 27, 1967
CountryUnited Kingdom
ProfessionIndustrial Designer
AwardsKnight Commander Of The Order Of The British Empire; National Design Awards; Order Of The British Empire; Royal Academy Of Engineering; Royal Designer For Industry
