Quote by: Jonathan Ive

A small change at the beginning of the design process defines an entirely different product at the end.


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Author Bio


  • NameJonathan Ive
  • DescriptionEnglish designer and VP of Design at Apple
  • AliasesJony Ive; Sir Jonathan Paul Ive; Jonathan Paul Ive
  • BornFebruary 27, 1967
  • CountryUnited Kingdom
  • ProfessionIndustrial Designer
  • AwardsKnight Commander Of The Order Of The British Empire; National Design Awards; Order Of The British Empire; Royal Academy Of Engineering; Royal Designer For Industry