Quote from: Work Topic

We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.


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Author Bio


  • NameJonathan Ive
  • DescriptionEnglish designer and VP of Design at Apple
  • AliasesJony Ive; Sir Jonathan Paul Ive; Jonathan Paul Ive
  • BornFebruary 27, 1967
  • CountryUnited Kingdom
  • ProfessionIndustrial Designer
  • AwardsKnight Commander Of The Order Of The British Empire; National Design Awards; Order Of The British Empire; Royal Academy Of Engineering; Royal Designer For Industry