Quote from: Experience Topic

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.


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Author Bio


  • NameMaurice Saatchi
  • DescriptionBritish businessman, politician
  • AliasesMaurice Nathan Saatchi, Baron Saatchi
  • BornJune 21, 1946
  • CountryIraq
  • ProfessionPolitician; Entrepreneur