Quotes by Maurice Saatchi

About Maurice Saatchi:

Maurice Nathan Saatchi, Baron Saatchi is an Iraqi-British politician and with his brother, Charles, co-founder of the advertising agencies Saatchi and Saatchi and M&C Saatchi.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the min...

Maurice Saatchi

Advertising at its worst will be killed by the Internet. And rightly so.

Maurice Saatchi

There is no rivalry between Google and traditional advertising.

Maurice Saatchi

Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.

Maurice Saatchi

All media owners want to attract advertising revenue. Google is no different.

Maurice Saatchi

Speaking up for America has become a lonely ordeal.

Maurice Saatchi

America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.

Maurice Saatchi

True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declarati...

Maurice Saatchi

I write in the most distressingly slow way in terms of punctuation and grammar.

Maurice Saatchi

Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.

Maurice Saatchi

The Tories win elections when they lead on economic competence.

Maurice Saatchi

My mother was very protective of her four boys.

Maurice Saatchi

The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.

Maurice Saatchi

If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you.

Maurice Saatchi

Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer...

Maurice Saatchi

America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away...

Maurice Saatchi

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

Maurice Saatchi

Sibling relationships are complicated. All family relationships are. Look at Hamlet.

Maurice Saatchi

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

Maurice Saatchi

Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord i...

Maurice Saatchi

Author Bio

  • NameMaurice Saatchi
  • DescriptionBritish businessman, politician
  • AliasesMaurice Nathan Saatchi, Baron Saatchi
  • BornJune 21, 1946
  • CountryIraq
  • ProfessionPolitician; Entrepreneur