Quotes by Paul Rand

About Paul Rand:

Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs's NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the pr...

Paul Rand

Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirror...

Paul Rand

Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it ...

Paul Rand

Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients.

Paul Rand

I would say that an understanding of man's intrinsic needs, and of the necessity to search for a climate in which those needs could be realized, is fundamental to the education of the designer.

Paul Rand

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

Paul Rand

In the Orthodox religion, you don't draw the human figure. It's against the rules.

Paul Rand

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Paul Rand

So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time.

Paul Rand

Don’t try to be original, just try to be good.

Paul Rand

You will learn most things by looking, but reading gives understanding. Reading will make you free.

Paul Rand

Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the pro...

Paul Rand

The reason I always insisted on signing my work was not to be subordinate to anyone.

Paul Rand

Author Bio

  • NamePaul Rand
  • DescriptionAmerican graphic designer
  • BornAugust 15, 1914
  • DiedNovember 26, 1996
  • CountryUnited States Of America
  • ProfessionDesigner; Graphic Designer