Quote by: Paul Rand

Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.


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Author Bio


  • NamePaul Rand
  • DescriptionAmerican graphic designer
  • BornAugust 15, 1914
  • DiedNovember 26, 1996
  • CountryUnited States Of America
  • ProfessionDesigner; Graphic Designer