Quote by: John Battelle

It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis.


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Author Bio


  • NameJohn Battelle
  • DescriptionAmerican writer
  • BornNovember 4, 1965
  • CountryUnited States Of America