Quotes by John Battelle

About John Battelle:

John Linwood Battelle is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to sovrn Holdings.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea. But if you're going to take the time to create content, you should also take the time to create a h...

John Battelle

Every good story needs a hero. Back when I wrote 'The Search,' that hero was Google - the book wasn't about Google alone, but Google's narrative worked to drive the entire story.

John Battelle

Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences.

John Battelle

The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core nar...

John Battelle

Google Now is one of those products that to many users doesn't seem like a product at all. It is instead the experience one has when you use the Google Search application on your Android or iPhone device (it's consistently a top free app on the iTune...

John Battelle

I left 'Wired' before it was sold to Conde Nast and Lycos, so I didn't experience that transition.

John Battelle

Only a consistent, ongoing, deep experience can make a lasting media brand: one that has a commitment from a core community and the respect of a larger reading public.

John Battelle

In short, Now is Google's attempt at becoming the real time interface to our lives - moving well beyond the siloed confines of 'search' and into the far more ambitious world of 'experience.' As in - every experience one has could well be lit by data ...

John Battelle

When you use Facebook, you're always logged in, and your identity and relationships - to others, to content, to apps and services - are assets Facebook can use to customize your experience (oh, and your ads).

John Battelle

When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole - it creates an engaging experience. We don't dip in and out of an episode of 'Game of Thrones,' after all - we take it in as a whole. Why hav...

John Battelle

I like Diaspora because it's audacious, it's driven by passion, and it's very, very hard to do. After all, who in their right mind would set as a goal taking on Facebook? That's sort of like deciding to build a better search engine - very expensive, ...

John Battelle

We all know the future is mobile, right? And the iPhone and iPad are Perfect Expressions of Beauty, Ideal Combinations of Form and Function. Except they're Not.

John Battelle

The beauty of the innovation that flows from the open web is that no one has to ask for permission, get a credential, or win a Disrupt or Launch award to go prove their idea is worthy. They just... put up a page on the web, iterate, iterate, iterate....

John Battelle

The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens, we certainly all cheer (and perhaps secretly hope it happens to us). But the fact is, we make media be...

John Battelle

When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this and that on top.

John Battelle

In a world lit by data, street corners are painted with contextual information, automobiles can navigate autonomously, thermostats respond to patterns of activity, and retail outlets change as rapidly (and individually) as search results from Google.

John Battelle

Anytime Facebook wants to change how it might use all that data about you, in any way, across any service it has within the Facebook ecosystem, all it has to do is change one privacy policy, tell you about it, and that's that.

John Battelle

Prior to email, our private correspondence was secured by a government institution called the postal service. Today, we trust AOL, Microsoft, Yahoo, Facebook, or Gmail with our private utterances.

John Battelle

When documents were analog, they were protected by government laws against unreasonable search and seizure. When they live in the cloud... the ground is shifting.

John Battelle

I'm quite certain the Windows 8 team is preparing to market IE 10 - and by extension, Windows 8 - as the safe, privacy-enhancing choice, capitalizing on Google's many government woes and consumers' overall unease with the search giant's power.

John Battelle

Author Bio

  • NameJohn Battelle
  • DescriptionAmerican writer
  • BornNovember 4, 1965
  • CountryUnited States Of America