Quote from : Sex in the Title: A Comedy about Dating, Sex, and Romance in NYC Book

I got it! I got it!” Heeb declared triumphantly. Evan stopped in the middle of his kitchenette to hear Heeb’s idea. “Sex in the Title.” “Yeah, that’s what you’ve been saying I need.” “No, that’s the title: ‘Sex in the Title.’” “You want me to call my novel ‘Sex in the Title?’” “Yeah. Isn’t it great?