Quote from : Google Semantic Search: Search Engine Optimization (Seo) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence Book

The idea of reputation, influence, and influencers in the offline world is as old as the hills. It's not new on the web either, but semantic search is creating a portable sense of identity, reputation, and influence that in the days before it simply did not exist. And this is changing everything