Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.
To win at semantic search you need more people than are on your payroll.
The idea of reputation, influence, and influencers in the offline world is as old as the hills. It's not new on the web either, but semantic search is creating a portable sense of identity, reputation, and influence that in the days before it simply ...
