Quote from: Positive Topic

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.


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Author Bio


  • NameSimon Mainwaring
  • DescriptionAmerican businessman
  • Born1967