Please then, can we stop this obsession with the tiny minority of writers who have made a fortune from their work, and/or those who look hot in their author pics. Please can we also stop dissolving into factions of the bestselling, the midlist, the self-published, the Hampstead-dwelling, those who like to write cheerful stories and those who prefer to write grim ones. And instead take a proper and considered look at the future of the entire profession of writing.