Our planning consisted of starting up our project by generating some income through t-shirts and small products. Then we worked our way up with art shows and art projects that I’m creating under our collective. Only then did we announce the comic book, because if we don’t do these things before, no one is going to care what you’re doing for the bigger project that you’ve got coming next. We worked it up in steps, and once we announced the comic project it all came together.