Cinematic describes the effect on your imagination when you listen to our music. I want us to leave enough space between the lines to let people’s imagination run free. Pop forms the contrast to show that our music is not just niche music and should not be seen as such. As a representative of my artists I don’t want to tell someone like Ólafur (Ólafur Arnalds) that his music is “niche”. I mean, you would never ever say that to your kids, would you? “You’re kind of niche.” Nobody wants to hear that. Literally, Erased Tapes could be described as a crossover from extremes such as techno or classical music to pop. What I like about the word pop the most, is its universal meaning – it knows no boundaries. So if people feel the need to pigeonhole our music, I prefer our box to be open.