Quote from: Good Topic

It is helpful to think of people as having two fundamental motivations: the desire to see ourselves as honest, good people, and the desire to gain the benefits that come from cheating - on our taxes or on the football field.


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Author Bio


  • NameDan Ariely
  • DescriptionIsraeli American professor of psychology and behavioral economics
  • BornApril 29, 1967
  • CountryUnited States Of America
  • ProfessionEconomist; Psychologist; Educationist