Quote from: Experience Topic

I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.


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Author Bio


  • NameHoward Schultz
  • DescriptionAmerican businessman
  • BornJuly 19, 1953
  • CountryUnited States Of America
  • ProfessionChief Executive Officer; Entrepreneur; Writer; Financier