Quote from: Experience Topic

The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we've seen kind of the horizontal benefit of this. And it remains a great, great promotion engine.


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Author Bio


  • NameAnne Sweeney
  • DescriptionCo-Chair of Disney Media Networks and President of the Disney-ABC Television Group
  • BornNovember 4, 1957
  • CountryUnited States Of America
  • ProfessionGeneral Director