Some people think that welfare reform should have hurt Bill Clinton with black voters.
Obama ran a hard-edged and negative campaign against Romney, hoping to convince recession-weary voters that his rival was unworthy of the job.
The question is whether voters, particularly independents, believe that Obama truly values personal liberty and responsibility as much as the government-bought safety net.
Requiring valid, photographic identification is a common sense step to ensure voter integrity and sound elections.
You can make tough decisions that I believe voters for years have asked us to do.
I may not be the favourite candidate of some people within the Republican establishment, but the voters made a decision.
Voters are hungry for principled, conservative fighters - because the threat to our liberties from Washington never has been greater.
While Republican voters have remained universally supportive of their President, Democrats and Independents are returning to a more naturally critical stance.
Voters care only that student loans remain freely available and that they cost taxpayers as little as possible.
I'm insisting, quite unapologetically, on the need to have these appropriate security measures in place to protect the voters, which is my principal charge.
My interest in foreign policy is above the average voter's interest. That doesn't mean we shouldn't talk about it.
I think it's a tremendous opportunity, particularly given the complexion of the overall voter structure in California. It's very hard for a Republican to get elected.
Wisdom of the Ages: "The Pope and Congress" It looks as if confidence in the American voter to exorcise the demons in the Capitol has completely fallen through.
Romney still enjoys the Republicans' traditional advantage among voters who are veterans, but the Obama campaign is confident it can chip away at that.
If the Republicans think that by having stated and even achieved most of the Contract that they are therefore entitled to the acceptance and favor of the American voter, they're crazy.
The public is strongly in favor of the Kyoto Protocols, so strongly in favor that a majority of Bush voters thought that he was in favor of it. They are simply unaware.
Consumers, unlike voters, expect an immediate response to their concerns; and companies, unlike governments, do not have the luxury of a mid-term lull.
The failure of the White House and Congress to seriously address the nation's fiscal situation is certain to broaden the belief among many voters that the U.S. political system is broken.
I believe immigration reform is a commitment of President Obama's government, especially since it gives him a chance to respond to the great demand expressed by U.S. Hispanic voters.
While Romney has an overall deficit with women voters, his biggest disadvantage is with college educated women - wherever they work, at home, in an office, a store or a factory.
I do think voters are ready for a change in Olympia and after 28 years of one party rule, they are ready to put a new team on the field and bring a new approach to state government.