People do not just buy products. They buy better versions of themselves. And the packages in which they want the products to be delivered must come from humble and approachable brands. People have no patience for fluff.
While paying attention to positive and negative feedback is very important, it is not enough. What also matters is acknowledging and responding to this feedback. This is how you nurture your relationship with your audience.
All social animals, including people, live under constant pressure from two competing interests: protecting themselves from others and aligning themselves with others. When these two interests are balanced, the result is dynamic social homeostasis.
I have a very addictive personality. If it isn’t women, it’s money. If it isn’t money, it’s speeding. And if it isn’t speeding, it’s women. I also like expensive video consoles where I can punch, kick, screw, shoot and drive legally all n...
It’s much harder to twist the charitable arm of a lottery winner compared to that of a man at his lowest ebb. It sounds like the wrong way round at first, but when you really put your nut to it, people are more frightened of losing the big shit tha...
Only stilted pedants can conceive the idea that there are absolute norms to tell what is beautiful and what is not. They try to derive from the works of the past a code of rules with which, as they fancy, the writers and artists of the future should ...
Argumentation is a human enterprise that is embedded in a larger social and psychological context. This context includes (1) the total psyches of the two persons engaged in dialogue, (2) the relationship between the two persons, (3) the immediate sit...
The more we become able to become a child again, to keep ourselves childlike, the more we can understand that because we love the world and we are open to understanding, to comprehension, that when we kill the child in us, we are no longer.
I don't know what to do, and if I did know what to do I wouldn't tell you, because if I had to tell you today then I'd have to tell you tomorrow, and when I'm gone you'd have to get somebody else to tell you.
To be the child of a conficted or reputed witch was inherently dangerous; in one pathetic case in Lorraine a young couple were both accused, and it emerged that they had decided to marry after attending an execution at the stake of their respective p...
We're not just social animals in the conventional way that people think. It's not just a bunch of us who hang out together. We have a very specific pattern of ties, and they have a particular shape and structure that is encoded in our genes. It means...
The problem with gross domestic product is the gross bit. There are no deductions involved: all economic activity is accounted as if it were of positive value. Social harm is added to, not subtracted from, social good. A train crash which generates �...
Television, radio, social media. The 24/7 news cycle plows forward mercilessly on our desks, in our cars and in our pockets. Thousands and thousands of messages and voices bombard us from the moment we wake, fighting for our attention. All we see and...
Gage: 39 days after the initial meeting with my clients and Mr. Zuckerberg still hadn't completed work on HarvardConnection. But, on January 1st, 2004, Mr. Zuckerberg registered the domain name "theFacebook" by, uh, Network Solutions. To the best of ...
I'm not a gadget freak, so to say. I own an iPhone, which I love, and would sorely love to upgrade to MacBook Air from my current MacBook Pro. But what gets me going is the technology behind the gadgets, new websites, new apps. And I'm way too much i...
I guess Twitter is the first thing that has been attractive to me as social media. I never felt the least draw to Facebook or MySpace. I've been involved anonymously in some tiny listservs, mainly in my ceaseless quest for random novelty, and sometim...
Those whom nature destined to make her disciples have no need of teachers. , , — these tutors of the human race had no need of tutors themselves, and what guides could have led them to those places where their vast genius carried them? Ordinary tea...
At night I would return home, set out a lamp before me, and devote myself to reading and writing. Whenever sleep overcame me or I became conscious of weakening, I would turn aside to drink a cup of wine, so that my strength would return to me. Then I...
Please do not think that I am accusing socialists of insincerity or that I wish to hold them up to scorn either as bad democrats or as unprincipled schemers and opportunists. I fully believe, in spite of the childish Machiavellism in which some of th...
Because evangelicals view their primary task as evangelism and discipleship,1 they tend to avoid issues that hinder these activities. Thus, they are generally not counter-cultural. With some significant exceptions, they avoid “rocking the boat,” ...
Existing political philosophies all developed before evolutionary game theory, so they do not take equilibrium selection into account. Socialism pretends that individuals are not selfish sexual competitors, so it ignores equilibria altogether. Conser...
