If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignm...
Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate b...
Social media has created a legion of social delinquents, billions of people speaking not their minds but their spleens, venting everything from the gum-cracking snark befitting a hair-twisting mallrat to the froth-flecked rage of a bell tower marksma...
Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in fi...
My presence in the social media and on the Internet is much bigger than many of the other candidates, including Mitt Romney. So, when you take the social media and you take the Tea Party citizens movement, you have a combination there that, quite fra...
Bridging the virtual world with the physical word is really when social media channels come to life and the magic happens. Because whoever coined the term 'social media' didn't do us any favors. It's not really media. It's more like the telephone, le...
Remember all of the 'me too' social networks built just to have a social feature Facebook and MySpace didn't have? I built one for political discussion called Essembly. It enabled unique and potentially transformative social interactions, but only 20...
The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchan...
Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities o...
The dream for many millennial women is to make a difference as social or political entrepreneurs. They are using the social media and marketing tools they have mastered to empower less fortunate women and direct them onto career tracks that women hav...
Human beings are social creatures. We are social not just in the trivial sense that we like company, and not just in the obvious sense that we each depend on others. We are social in a more elemental way: simply to exist as a normal human being requi...
Social Security has not contributed to the deficit problem.
Social media is not about the exploitation of technology but service to community.
Everybody's social life in Jordan revolves around family.
The leverage and influence social media gives citizens are rapidly spreading into the business world.
Businesses should be focused on business, and social responsibility should be government responsibility.
Technological discoveries are the spermatozoa of social change.
If the economy is strained, then Social Security, like the rest of the government, will be, too.
Let's face it: we live at a time when government is less and less powerful, less and less effective, and the agent of social change, at least for the immediate future, is the corporation.
Using political tools to change social conditions won't work.
I'm not trying to live a social media life or a life to just be in a magazine.
