The premium single-cup segment is the fastest-growing business within the global coffee industry.
Howard SchultzI learnt the hard way about positioning in business, about catering to the right segments.
Shaffi MatherAnnouncer: [from Segment "Don't] If you... are thinking... of going... into... this house... DON'T!
GrindhouseSusie Lynn, the producer of those segments, goes in and lays all the voices over the video.
Mike Judge