The rules of suspense are that you do know, and you just don't know when. In the Hitchcock rules of suspense, you are supposed to know that there is a bomb on the bus that might blow up, and then it becomes very tense - but if you don't know that the...
The political restructuring we pursue in China is aimed at advancing the self-improvement and development of the socialist political system. We will continue to expand people's democracy and build a socialist country under the rule of law in keeping ...
Sovereignty...as understood in the Declaration of Independence was originally, and by nature, the equal and unalienable possession of individual human beings. The original equality of all human beings was an equality of sovereignty; no man had more r...
I make a deal with the audience every time I direct a movie. The deal always is this: I'm showing you this world in which the characters live. The world I'm creating has rules. My tacit agreement with you is that I promise I will stay true to the rul...
I spent the majority of time at school trying to break the rules. I would climb to the top of buildings; I even burned a building down once - not intentionally, just because I was interested in fire. I remember going through the rule book, ticking of...
A huge dollar bill is the most accurate way to teach children the real motto of the United States: In the Almighty Dollar We Trust... Until the average American realizes that capitalism damages her livelihood while augmenting the livelihoods of the w...
King of Hearts: Rule 42: All persons more than a mile high must leave the court immediately. Alice: I am not a mile high, and I'm not leaving. Queen of Hearts: Sorry. Rule 42, you know.
Man is not to direct or to be directed anymore than a tree or a cloud or a stone Man is not to rule or be ruled anymore than a faith or a truth or a love Man is not to doubt or to be doubted anymore than a wave or a seed or a fire There is no problem...
I used to think that when I grew up there wouldn't be so many rules. Back in elementary school there were rules about what entrance you used in the morning, what door you used going home, when you could talk in the library, how many paper towels you ...
New Rule: If you can force a woman to look at a sonogram—to see what will happen if she has an abortion—you also have to let her see a crying baby, a bratty five-year-old, and a surly teenager to see what will happen if she doesn’t. And you hav...
New Rule: You're never going to pick up women at a coffee shop pretending to be working on your laptop. You don't look like you're sensitive, you look like you're homeless.The last guy to pick up a chick with an Apple was Adam. And when you sit acros...
New Rule: Instead of using their $10 billion atom-smashing Large Hadron Collider to re-create the Big Bang by melting atom parts in temperatures a million times hotter than the sun, scientists should do that. I'm just sayin' it sounds dangerous. I'm ...
New Rule: You can't force the ATM to do something it doesn't want to do. Excuse me, lady in front of me at the Citibank ATM, but you've been standing there punching buttons for ten minutes--what are you trying to do, write a novel on it? You hear tho...
Every war and conflict that the United States enters has its own ROE [rules of engagement]. Contrary to what most people think, the U.S. military does not have a complete license to kill, even in wartime. We are not a barbaric state, and we do not en...
Gru: Clearly we need to set some rules. Rule number one: You will not touch ANYTHING. Margo: Aha. What about the floor? Gru: Yes, you may touch the floor. Margo: What about the air? Gru: Yes, you may touch the air. Edith: What about this? [holds a ra...
Marriage is a game. They (the anxious and powerful) set the rules. We (the ordinary and subversive) bow obediently before those rules. And then we go home and do whatever the hell we want anyhow.
Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.
Marketers and executives are very different from the average consumer, so your instincts may mislead you.
Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.
Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.
Managers are encouraged to focus on complex initiatives like reengineering or learning organizations, without spending time on the basics.
