Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the generation of new thinking and ideas. Yet creating the conditions that make this possible is not simple.
Its all about perspective, that is how you look at things. Your own thoughts and outlook defines whether an experience, event, situation whatever is good or bad. And your definition determines your response.
Naturally, it is a terrible, despicable crime when, as in Munich, people are taken hostage, people are killed. But probing the motives of those responsible and showing that they are also individuals with families and have their own story does not exc...
Out of one hundred random thoughts that pass through your mind, ninety-five are your brain's indirect responses (positive & negative) to what you believe others think of you.
Today women have the rights and equality our Victorian sisters could only dream of, and with those privileges comes the responsibility of standing up and being counted.
The simple fact is we do not live in a democracy. Certainly not the kind our Founding Fathers intended. We live in a corporate dictatorship represented by, and beholden to, no single human being you can reason with or hold responsible for anything.
What the world needs is an Emergency Boss. An Emergency Czar. An Emergency Commander. A true Master Of Disaster. One person completely responsible for the anticipation, immediate reconnaissance, and urgent execution of rescue and relief efforts aroun...
Wherever and whenever a woman is harassed, abused and exploited there could be found a religion or some kind of irrational belief and suppression of reason among the minds of men or women who were responsible for the exploitation.
An actor puts himself in the hands of a director. And the director's first responsibility, obviously, is to tell the story, but the smallest thing that's not true reads on the screen. So if a director sees that an actor is not believable, he needs to...
Unfortunately, the Senate Democrats have become an extreme party. They have become a party that has abdicated their responsibilities. Under Harry Reid and the Senate Democrats, we have a do-nothing Senate.
In baptism, new Christians become part of a body of fellow believers who are called to spiritually encourage one another and hold one another responsible for consistent Christian living.
I think there are other issues that the Democrats could use to rally evangelicals. There are a lot of us, for instance, who believe that the Bible calls us to be environmentally responsible.
I'm incredibly grateful to be playing the villain in a world which, if I really thought to hard about what I was doing, I would get very nervous about the size and the magnitude of the importance and responsibility of being a villain in the world of ...
DMX wasn't checking what his fans were saying to him on Twitter or Facebook. Jay-Z is on a boat in Saint-Tropez. I'm hands-on. Girls write to me like I'm their diary. That's a huge responsibility. I don't take it for granted.
Our neighbor Canada has 2,200 troops serving in Afghanistan. Canada has also assumed responsibility for the Provincial Reconstruction Team in Kandahar, which was originally established by our own military.
The public's evaluation of the job George W. Bush is doing as president changed dramatically as a result of the horrific attacks of September 11 and his response in leading the country on a campaign against terrorism.
In my view the European culture carries a very heavy responsibility for the creation of Israel... it is a product of both British and Stalin's anti- Semitism, but the British never faced their own complicity in its construction.
At the state level, we must take a careful look at what went wrong and make sure it never happens again. The buck stops here, and as your governor, I take full responsibility.
The lesion is in the area of my brain that is responsible for motor function, so I have continual chronic pain in my left arm from elbow to fingertips and the right side of my body from my ear to my breast area.
