Reputation is an outcome; but it is also a valuable, strategic asset.
Crisis, Issues and Reputation Management: A Handbook for PR and Communications ProfessionalsFor individuals and organizations alike, a reputation is far easier to destroy than it is to build.
Crisis, Issues and Reputation Management: A Handbook for PR and Communications ProfessionalsYou can never take your reputation back. There really is nothing as powerful as a good reputation.
Giuliana Rancic