For years, many public health campaigns that aimed at changing habits have been failures.
Charles DuhiggA great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
William BernbachThere are many elements to a campaign. Leadership is number one. Everything else is number two.
Bertolt BrechtSomehow politicians have become convinced that negative campaigning pays off in elections.
George McGovern