Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William BernbachWriting novels is not an illness that need be recovered from. It is my work; it is what I do.
The Persuasion of Miss Jane AustenFreedom is saying I want to do this Not that
When I Stop Talking, You'll Know I'm Dead: Useful Stories from a Persuasive Man