Companies have choices to make about what extent they're handling their users' content.
Rebecca MacKinnonWhen companies try to guess what consumers want, they essentially make the choice for consumers.
Sheena IyengarIf I had a choice about going to a meeting at a studio or changing a nappy, I'd choose the nappy.
Tim BurtonWe must make the choices that enable us to fulfill the deepest capacities of our real selves.
Thomas Merton