Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective...
When Bill Clinton chose Al Gore in 1992 - from the same generational, ideological, and geographical background as his - it underscored his campaign's central argument that this was a clash between the past and the future, that 'Don't Stop Thinking Ab...
There was no Congressional Club for my first campaign. There was no organized state group of Young Republicans, but there was a dedicated core of young people who volunteered to do anything my campaign needed.
I think people see the social media numbers, and the assumption is made that we're running a campaign that is just social media, but I think we're running a very old-school campaign.
Liberalism itself has failed, and for a pretty good reason. It has been too often compromised by the people who represented it.
Unlike most politicians who follow their audience, (Robert) Kennedy tried to lead his.
The night before I began my career as a presidential campaign reporter, in September 2007, I finished Theodore White's 'The Making of the President,' the classic account of the 1960 race, which opened up a new era of campaign reporting.
If you create a system that makes the small donors the linchpin of the system in terms of how members of Congress directly raise the funds for their campaigns, then it gives everyday citizens much more of a role - a leveraging role - in the funding o...
When Ronald Reagan chose George H.W. Bush in 1980, it was a clear signal that he was running an inclusive campaign; that he welcomed the moderate and even liberal wings of the GOP - there was a liberal wing back then - into his campaign.
I've campaigned for people. I've campaigned across the country for people. I have supported people in local elections. I do work with groups and causes. So, I feel like I am a participant and a civically-engaged citizen.
I've often said that far more sensible than a 'make poverty history' campaign would be a 'make wealth history' campaign. It is, after all, the wealthy people who do all the damage. The less money you earn, the fewer resources you use up.
There's always been that theory that if a candidate can't run a decent campaign, he probably can't run a decent presidency. That might be true, although sadly I must admit that running a brilliant campaign does not translate into running a brilliant ...
I think what should be celebrated about our campaign is we have over 3 million people who have contributed to our campaign - teachers, firefighters, nurses, retirees. They're making up the backbone of this field organization in the country.
If I'd written all the truth I knew for the past ten years, about 600 people - including me - would be rotting in prison cells from Rio to Seattle today. Absolute truth is a very rare and dangerous commodity in the context of professional journalism.
I'll tell you, Liz Cheney is going to be a very good candidate. I worked with her during the Bush campaigns. She's smart, she's focused, she's disciplined - and she's got a great back story. She's got a large family. She's a great mom. And she's a ha...
I can give substantive advice to the administration, the president's campaign, or any campaign that would ask for it. And, of course, when I speak I can talk about my views on policy and I have been supportive of the president's policy on leading for...
Every major federal campaign-finance-reform effort since 1943 has attempted to treat corporations and unions equally. If a limit applied to corporations, it applied to unions; if unions could form PACs, corporations could too; and so on. DISCLOSE is ...
I was tired. I hadn't slept eight hours in two, three years. I lived on four, five hours of sleep. You can do it during a campaign because thousands are screaming for you. You're getting adrenaline shots each day. Then the campaign ends, and there ar...
Campaigns often make standing on principle the highest of virtues - and listening to your opponents a sure sign of weakness. It's the virtual opposite of what it takes to succeed in office. Squaring the circle takes a powerful combination of skills. ...
I really found this campaign odious. I couldn't get up for it. The quality of the candidates and the campaign, I just found the whole thing second-rate. I didn't know how to explain to my granddaughter that I was spending my dotage writing about Al G...
Grassroots organizing tends to be most available to big campaigns, but it's actually most useful to small ones. You can't win a presidential campaign without going on TV, but you can win a local election simply by organizing your community. NationBui...
