Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team.
Social media, for all of its limitations, is rarely irrelevant. The stream of updates on your Facebook page, for instance, is algorithmically engineered to be darn-near irresistible.
Payfirma has revolutionized the payment process, consolidating mobile, e-commerce and in-store payments under a single solution, much like HootSuite did for social media.
I don't think it is deniable: whenever we, I, conservative media, are really interested in something, the mainstream media purposely avoid it.
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.
By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts.
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.
Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.
I think the key divide between the interactive media and the narrative media is the difficulty in opening up an empathic pathway between the gamer and the character, as differentiated from the audience and the characters in a movie or a television sh...
My retirement, back in 1976, began as a one-year boycott to challenge the media on that question. I refused to return until the media, and radio stations in particular, got a hold on identifiably Canadian songs.
With social media, with Instagram and selfies and all these apps that are trying to make you look perfect... it's hard for girls to grow up nowadays with all that stuff.
The United States is unusual among the industrial democracies in the rigidity of the system of ideological control - 'indoctrination', we might say - exercised through the mass media.
The dark side of social media is that, within seconds, anything can be blown out of proportion and taken out of context. And it's very difficult not to get swept up in it all.
Fashion is such an insider's club, but slowly, the playing field is evening out. Through social media, everyone can have a front-row seat.
Kids should speak to each other. They're horrid to each other online, they bully each other - they should shut up and stop it. The problem with social media is there is too much freedom. It's too much, too young.
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustaina...
Social media is a really cool way to tell your story to people who are interested in hearing it. It's not getting put through the filter of a television executive who's decided you're too old to justify the expenditure.
As far as putting stuff on social media, I think Instagram is really cool because I like the visual aspect. You're taking pictures, and you can put a filter on them, and it's super creative.
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
What I do know is that with a celebrity's death comes an avalanche of media, and in that media is most often another death - it takes a life that is filled with complicated talent, hope, success and drive and reduces it to the 'story.'
