92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.
In the realm of love and sex, it’s girls who are in the position of working hard to adapt themselves to the needs and fantasies of the mercurial males whose approval and attention they seek.
People do not just buy products. They buy better versions of themselves. And the packages in which they want the products to be delivered must come from humble and approachable brands. People have no patience for fluff.
While paying attention to positive and negative feedback is very important, it is not enough. What also matters is acknowledging and responding to this feedback. This is how you nurture your relationship with your audience.
With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the cent...
Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and sup...
Obama hasn't lost his standing because of tricks played by the Republicans. He hasn't lost his standing because the media's not fair to him. He hasn't lost his standing or his approval number because the media spent four years attacking him like they...
Social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue. So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, mor...
Television, radio, social media. The 24/7 news cycle plows forward mercilessly on our desks, in our cars and in our pockets. Thousands and thousands of messages and voices bombard us from the moment we wake, fighting for our attention. All we see and...
Media work needs ideals. Maybe thirty years from now, after I retire, I'll see the media mature and make the transition from political party, interest group, and corporate to truly public. But over the next ten years, the encroachment of commercialis...
I'm not a gadget freak, so to say. I own an iPhone, which I love, and would sorely love to upgrade to MacBook Air from my current MacBook Pro. But what gets me going is the technology behind the gadgets, new websites, new apps. And I'm way too much i...
I guess Twitter is the first thing that has been attractive to me as social media. I never felt the least draw to Facebook or MySpace. I've been involved anonymously in some tiny listservs, mainly in my ceaseless quest for random novelty, and sometim...
{President] Kayibanda's government [in Rwanda] continued the persecution against the Tutsis and began to make use of the media it controlled to launch a propaganda campaign against us. In a country where more than half the people cannot read or write...
All the media are horrible.
Media, the plural of mediocrity.
I try to respect everybody out here: players, caddies, fans, media.
Criminologists have documented that the amount of coverage a crime victim receives affects how much attention police devote to the case and the willingness of prosecutors to accept plea bargains.
Be serious. You've got to do the job you were hired to do well, but there's always more you can do. When I was an assistant, I would say to myself, 'You may not be an executive, but act like one.' I would volunteer for any creative assignment - read ...
'Ms.' always flouted the rules of the ad world that say, especially for products directed at women, that the ad must be connected to the editorial. You don't have food ads unless you have recipes. You don't get clothing ads unless you have lavish fas...
If we do nothing, as the Republicans suggest, we're going to see health care costs reach a point where small businesses can't afford it and families can't afford it. We're going to see people turned down from pre-existing conditions. We're going to f...
Their coverage on the Fox News Channel has been atrocious. The stuff that comes out of Sean Hannity's mouth has been infuriating. The stuff that Bill O'Reilly says has been illogical. You go up and down the schedule and it's insanity over there. The ...
