As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to the...
Sales teams use social media to generate leads and track clients as they move through the sales funnel. Operations and distribution teams forecast supply chains, while research and development squads brainstorm product ideas.
Social media has given companies access to unprecedented amounts of information on client behavior and preferences - so-called Big Data. But making sense of it all and turning it into actionable policy has been elusive.
The 'Shawshank Redemption' has nothing to do with China, but that hasn't kept social media censors from blocking the movie's title from searches on the country's most popular Twitter-like microblogging service, Weibo.
And you see many people just turning away from these channels of mass media, and they're just turning in to alternative providers, because they just see what's happening.
The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action.
The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives.
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.
I've been on, like, the forefront of social media. I run all my own pages, and this is back to MySpace and answering my own emails in, like, 2006. Even before that, I always had websites with emails that dropped directly to me.
Now we have so many more social outlets, so many ways to be stalked and bullied. If social media is too much for you to handle, then don't have a Twitter or Facebook account. Just be yourself. Be who you want to be.
When I think about it, I do start to worry about this whole social media thing. It does make me uncomfortable; kids should be out, living their lives, getting out and enjoying themselves.
With the evolution of social media that includes blogging, Facebook, and Twitter, who and how information is delivered has changed tremendously. The landscape for news is a different place, and people have to accept that.
It's going to be interesting to watch presidential elections in around 2040, when voters can dig up candidates' teenage angst pics and posts from old social media and discussion forum archives.
Sarah Palin is brilliant. She is a media magnet and a media magnate. She creates headlines and draws crowds wherever she goes, whether it's 98 degrees in the desert of Arizona or below freezing in the snow of Wisconsin.
In the future, it's going to move from being just a data transport to really becoming a media experience platform. The Internet will be more about media, more about collaboration, much more virtualized and much more green.
I come from a theater background, and if you're doing a play, your audience is right there, and you're able to have that one-on-one experience. Doing more TV now, when fans come up to me on the street and talk to me on social media, that's a way to b...
I first came to think about media and politics in the late 1960s, having observed some distortions up close, but since then I wouldn't say that my personal experience has remained an important motive for my writing about media.
Young Egyptians, gazing through the windows of the Internet, have gained a keener sense than many of their elders of the freedoms and opportunities they lack. They have found in social media a way to interact and share ideas, bypassing, in virtual sp...
When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about...
Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you ...
We have been talking with leaders: Change is coming; you can no longer have a closed regime with an open society - satellites, social media, the Internet - you have this kind, this kind of society moving forward, and you are running this closed regim...
