Determining who the members of your audience are is the most important piece in the business puzzle.
The way you react to challenging situations will say a lot about you. Actually, it will make or break your business.
Okay, I cannot say this without being very direct. If you are looking for a spouse or even a romance through social media, you are looking for trouble.
Posting your thoughts on any social media site is like telling you most deeply held secret to the town gossip. Not a wise move.
Friends are not a number. You can't collect connections. You can't just go out one day and be like, "Hey, I need some friends!" *goes shopping, scours social media*
Since social networks gained popularity extremely rapidly, there had been a debate as to whether social media was a fad. There are countless pieces of evidence now proving the contrary, among them the explosion in Twitter growth and Facebook's public...
During the early days of HootSuite, when social media was still seen as a fad, I made the decision to treat our funding as if it were my personal bank account. That's not to say I blew it on fast cars and fancy dinners. Exactly the opposite.
The problem that we've had is four media companies run media, globally. And some say they're on the Right and some say they're on the Left; look, they're all afraid of losing Ford as a client. So they're all, by definition, huge companies that are go...
Social media has created a legion of social delinquents, billions of people speaking not their minds but their spleens, venting everything from the gum-cracking snark befitting a hair-twisting mallrat to the froth-flecked rage of a bell tower marksma...
Attention deficit is no longer the supposed domain of Generation Y’s who were brought up on a diet of social media and new technology. A recent study revealed 65 percent of 55-64 year olds surf, text and watch television simultaneously.
For your own professionalism, reputation & appearance, it really is ok to NOT post every #video, picture, event or show on social media. On the contrary, holding back, waiting or not posting certain things all together can help much more than hurt.
I think you're kind of seeing the real me as far as seeing what I post on social media, because I am very much into cooking, and my dogs, and obviously my son, and my lifestyle in Santa Cruz is very laid-back.
For me, the most important and distinguishing property of new media is interactivity. But how many people can actually create interactive games, animations, or simulations? Not very many. So, in my mind, very few people are truly literate with new me...
For a blink of an eye, there was so much media glare. It was unexpected, and I don't think we realized the magnitude of the message we were imparting with 'The Nanny Diaries.' There was also this added challenge that some of the media power players w...
I used to work for an NGO called Transitions Online, and I was their Director of New Media. I was a very idealistic fellow who thought that he could use blogs, social networks and new media to help promote democracy, human rights and freedom of expre...
Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And t...
You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is not the first in social media. They're the third, right? Similarly, you know, if you look at Steve Jobs' history, he's never been first.
Social media reactions to celebrity death have taken on a predictable pattern: an outpouring of shock with expressions of grief, followed by a ghoulish need to know all the details, to see the scene of the death and the family in mourning. Then a pos...
Youthful social media users share their personal lives online, tweeting and posting everything from their relationship status to their current location to their latest purchases. Yet, when it comes to discussing deeper personal finance issues or seek...
Thanks to the Internet in general and social media in particular, the Chinese people now have a mechanism to hold authorities accountable for wrongdoing - at least sometimes - without any actual political or legal reforms having taken place. Major po...
Contrary to the utopian rhetoric of social media enthusiasts, the Internet often makes the jump from deliberation to participation even more difficult, thwarting collective action under the heavy pressure of never-ending internal debate.
