My theory on genre is that while there are people out there who believe that genre tells people what to read, actually I believe that genre exists as a marketing tool to tell you what to avoid.
The U.S. uses most of its oil for transportation. We can limit U.S. demand for oil by requiring automakers to use the technology that already exists to improve fuel economy - technology that the automakers refuse to bring into the market despite soci...
We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?'
For countries such as Kenya to emerge as economic powerhouses, they need better infrastructure: roads, ports, smart grids and power plants. Infrastructure is expensive, and takes a long time to build. In the meantime, hackers are building 'grassroots...
We think the whole world's going to change, and forget that human beings are still human beings; we have the same five senses, we still interact the same way, we still love and hate the same way, but marketers lose track of that. But then it comes do...
There are times, like after a long day of work, when the thought of an easy drive-through is enticing. But then I remember how crappy I felt when I ate fast food in the past, and it inspires me to head to the grocery store or my local farmer's market...
You can't just pillory the teachers unions and sound the free market trumpet. We must visit the failing schools. We must talk to the mother who desperately wants more for her child and offer a constructive way out. We can't simply lambaste... food st...
What we have is a pay structure that, on basic wages, is higher than market rate, as a general statement. When you look at other forms of retail, whether they be food or non-food, we pay more. If you look at our health care benefits, we pay a lot mor...
What we have at present is a system of loss socialism. Whatever goes wrong is shouldered by the general public and anything that works is privatised. Worshippers of market freedom have suspended the most important economic principle: Risk and liabili...
Obama's failure to close Guantanamo is yet another instance where the rhetoric of democratic and constitutional rights proved not useful for his international relations, relations which are always pursued in ways that continue to link and fortify sec...
I think you have to plan ahead. When I go to the market on a Saturday, and I'm buying for family and friends, I'm thinking about what I'm going to eat on the weekend but also about what I'm going to make for the following week.
My family and I cook at home almost every day together. The kitchen is the central and most important room in the house; it's a great way for us to connect. We love going to the farmer's market on Sundays as a family and choosing the ingredients toge...
Sometimes, violent details have been eliminated from fairy tales simply because they were deemed too graphic. So one does not, at the end of Disney's version of 'Cinderella,' see the stepsisters' eyes get pecked and pecked by doves, because Disney wa...
Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And custom...
If we deliver on those promises, we'll have done our job, and we did it with PSOne, and we certainly did it with PS2, and we are about to do it very rapidly with PSP. This is a whole new business for us, in terms of the handheld market, and we're goi...
I want my testimony to stand on that point. But I would point out that Zona Research Inc. showed we have increased market share among business users, educational users, and government users over the past several months - and that's more recent than t...
Business is war. I go out there, I want to kill the competitors. I want to make their lives miserable. I want to steal their market share. I want them to fear me and I want everyone on my team thinking we're going to win.
I think running a business, doing what I've done for the last - since 1996, has taught me so many things because I started from just an idea and then had to figure out how to make it, market it, every single thing from soup to nuts on how to get a pr...
In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, h...
I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in orde...
We need to revise our economic thinking to give full value to our natural resources. This revised economics will stabilize both the theory and the practice of free-market capitalism. It will provide business and public policy with a powerful new tool...
