When writing for a mass audience, put a fact in every sentence.
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
I detest audiences - not in their individual components, but en masse I detest audiences. I think they're a force of evil. It seems to me rule of mob law.
There's an appetite for vigour in films. The camera loves a bit of movement. Movement is usually attached to younger people and men, and that's just the way it is. I think that it's a bitter pill to swallow, but it's a fact that there aren't going to...
Some people act as though art that is for a mass audience is not good art, and I think this has been a very negative thing. I know that I have wanted very much to write books that are accessible to the widest audience possible.
A motion picture, or music, or television, they have to maintain a certain decorum in order to be broadcast to a vast audience. Other forms of mass media cost too much to produce a risk reaching only a limited audience. Only one person. But a book. ....
Don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.
My career wouldn't exist without blogs, electronic text, hyperlinks, and mass online audiences.
I can reach the mass audience if I come from different perspectives on every song.
Trying to guess what the (mass) audience wants and then trying to satisfy that is usually a bad recipe for getting something good.
I expect the audience to come up to my level. I am not interested in compromising my music to make it palatable to an assumed sub-standard mass.
Advertising in the past has been predicated on a mass market and a captive audience.
None of the films I've done was designed for a mass audience, except for 'Indiana Jones.' Nobody in their right mind thought 'American Graffiti' or 'Star Wars' would work.
Books like Twilight are not art. They are mass-produced crap that is meant to be consumed by the widest possible audience, for the largest possible profit.
There's a form of selling out. It's necessary. You have to become edible for people in Texas. You have to become edible for the Christian right, for mass audiences.
For the BBC and others, a free website is an obvious and relatively cheap addendum to their main purpose of streaming news and entertainment on screen to a mass audience.
On a practical level I'm a TV producer and storyteller who's gone about as long as you can go without achieving a mass audience.
Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.
We have this incredible ability to communicate with each other. I want to play around with it, see what this mass audience is really capable of.
Writing is a lonely pursuit. The only thing working is imagination and hands. The only difference between writing and masturbation is one is presumably intended for a mass audience.
Confronting a stadium audience, you can't see the whites of their eyes. It's just an amorphous mass of noise and, of course, you can't see the alleged billions watching at home either, so the degree to which you are intimidated is quite low.
