The bottom line is that these athletes tend to be safer investments because they really value their marketing opportunities. They don't make as much money as during their active careers.
Markets are constantly in a state of uncertainty and flux and money is made by discounting the obvious and betting on the unexpected.
The trend of the market is up, not down. Shorting stocks puts you against that trend and thus makes it more difficult to make money.
When what you do and care about is aligned with what the market wants and cares about, you've created a recipe for career success.
PR is extremely important, and being able to use it in the right way means everything. You have to market your success.
Somewhere along the way to free-market capitalism, the United States became the most wasteful society on the planet.
Nobody wants to be against technology, but I think that regulators should not - and people should not - assume that faster is always better in markets.
Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.
Napster was a black market for music. Ninety-nine per cent of the music that people were downloading was illegal because they didn't have the rights for it.
However in countries outside of Japan I think game music is still a potential growth market that has not yet developed to the extent that we are seeing in Japan.
I found that when I was putting my own music out, with my Twitter feed as the pure marketing budget, I'm preaching to the choir.
It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.
We have meetings with our record label to tell them how to market us.
I don't entirely reject the idea of efficient markets. It needs updating.
Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.
Affiliate marketing has made businesses millions and ordinary people millionaires.
When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.
I've always had to create my own markets and I've always been at a juncture in my career.
I do not want my new works to be generated in a market or audience of any kind.
Being an author, writing a book was great fun. Publishing and marketing, not so fun.
I'm not Ang Lee who knows so much about western market and the taste of western audiences.
