For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
Did people think I sounded black? Totally, but that was a marketing tool as well, but also this is how I grew up and these are my influences.
Bottom line: A market approach to national defense would give us a lousy national defense.
And the Tea Party represents many of us who believe that we are taxed enough already. We believe in free markets.
We need to increase the transparency of shadow banking markets so that authorities can monitor for signs of excessive leverage and unstable maturity transformation outside regulated banks.
We have to choose between a global market driven only by calculations of short-term profit, and one which has a human face.
Vehicle emissions standards directly sparked the development and application of a wide range of automotive technologies that are now found throughout the global automobile market.
Fundamentally cheap stocks are often held in low regard by market participants. Something may be tainting their perception in investors' minds.
I can find only one bull market, in 1935, that didn't have some material indigestion within its first 12 months.
Normally, the market peaks before bad news emerges. That's what happened in 1929, and that's what happened in 2000.
There's a market for mysteries for adults. That feeling of opening a book and delving inside and not coming out until you've closed the book.
Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.
One of the things that's driving films in a particular direction is that the after market value of them is dropping really fast and in many segments of it, not just DVDs. Pay television is dropping.
Bilingualism opens doors and provides opportunity to our children so they can shine and become successful in a labor market that is increasingly competitive and globalized.
With its population making up one fifth of the world's total, China offers a market with enormous potential.
I'm really excited about anything that is able to address the really big markets, so anything that's universally appealing.
U.S. agricultural products, including safe, high-quality Montana beef, face unscientific trade restrictions in many important markets.
By overhauling current rules and speeding the entry of competitors in the market, we encourage competition and provide our constituents with new choices and cheaper bills.
China is investing in factories in Eastern Europe, not because their labor costs are lower, but because they want to be closer to their markets.
There are certain people who have become better artists, but they're brilliant at marketing. I think someone who's been phenomenal like that is Madonna.
As an observer of markets - whenever everyone focuses on one thing - like Greece and Europe - maybe they miss issues that are far more important - such as a meaningful slowdown in India and China.