The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
The conceptual artist Ai WeiWei illustrates the schizoid society that rapid change has produced - sometimes by reassembling Ming-style furniture into absurd and useless arrangements, or by carefully painting and antiquing a Coca-Cola logo on an ancie...
Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.
Nosology (from the Greek 'nosos,' meaning 'disease,' and 'logos,' referring to 'study') is not a sport for the timid, and certainly not for those so scrupulous about rules and order that they demand consistency in all things.
But with rap music - not just N.W.A. - but rap music in general, seeing these artists wearing these team logos all the time started bringing a synergy and energy about having to rep your city, your team, everywhere and all the time.
A brick could be used as a logo for a company called Blanket. A right turn signal in the left turn only lane could be used to represent a company called Brick.
When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?
Natural, xingar a mãe de uma pessoa não vale nada, porque todo mundo vê logo que a gente não tem intenção de maltratar ninguém. Um ditério sem importância.
We are living in a time in which movies such as 'Super Size Me' and 'An Inconvenient Truth' have made box-office history, and books such as 'No Logo' and my own, 'The Silent Takeover,' are bestsellers.
I have a coffee mug that my dad gave me years ago that has the San Mateo police logo and my dad's name on it, so I brought it to set and used it in a scene. I mean, you don't see it, it's not prominently featured, but I just wanted that connectivity.
I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes to stand on their own.
Well, logos is science or reason, something that helps us to function practically and effectively in the world, and it must therefore be closely in tune and reflect accurately the realities of the world around us.
To make my meal in a box taste better, I decided to tweak the logo, rather than the ingredients.
If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and whi...
Perhaps future space probes will be plastered in commercial logos, just as Formula One cars are now. Perhaps Robot Wars in space will be a lucrative spectator sport. If humans venture back to the moon, and even beyond, they may carry commercial insig...
Google's colourful, playful logo is imprinted on human retinas just under six billion times each day, 2.1 trillion times a year - an opportunity for respondent conditioning enjoyed by no other company in history.
I moved to L.A. and watched a lot of local television news, and I started to see the burn logos up on the upper right hand corner - On-Scene Video, RMG Media Group, and all these other ones. I just became intrigued with it.
The appropriation of the creativity-procreativity metaphor by women is a conscious challenge to traditional poetics and beyond that to traditional metaphysics, for the gynocentric vision is not that Logos condescends to incarnate itself, but that Fle...
Despite different cultures, middle-class youth all over the world seem to live their lives as if in a parallel universe. They get up in the morning, put on their Levi's and Nikes, grab their caps and backpacks, and Sony personal CD players and head f...
The problem with the mobile industry is that it deals with an intangible service which is largely similar across major players. Most consumers cannot tell the difference between Vodafone and Orange, or AT&T and Verizon in the U.S., beyond the colors ...
I have entered the sports equipment business with 'Bhajji Sports.' I am applying for ICC clearance so that cricket bats with 'Bhajji Sports' logos could be used for international matches. In domestic circuit, the Punjab team is already wearing Bhajji...
