The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
Preparation, application and determination are three of the most important factors that enable you to regain your sparkle and shine like never before.
The young comedians always ask me, 'What's the secret for staying around?' I tell them, 'There is no secret - just stay around. Longevity is the most important thing.'
I'm the most important person in the lives of almost everyone I know and a good number of the people I've never even met.
Poetry is not the most important thing in life... I'd much rather lie in a hot bath reading Agatha Christie and sucking sweets.
The most important thing you must decide to do every day is put the Lord first.
I don't wish I did anything differently. The most important thing to me was to play baseball.
The most important thing about skating is that it teaches you to do the things you should do before you do the things you want to do.
The most important issue is clearly not the quality of treatment and care of these prisoners; rather it is the perplexing issue of what we now do with them.
Of all the artists who emerged in the '80s, I think perhaps Cindy Sherman is the most important.
I really believe that you could do horror very inexpensively. I don't think it has anything to do with the effects, the effects are not the most important parts.
The AIDS crisis has brought us a consciousness of the immune system as the most important health-maintenance element, and a consciousness of how it is under attack.
To me, if a heterosexual has a right to do it, then I have a right to do it. And if it's important to the gay youth - who are now setting the agenda - then its important to me.
Well, if storytelling is important, then your narrative ability, or your ability to put into words or use what someone else has put into words effectively, is important too.
I see myself as an intelligent, sensitive human, with the soul of a clown which forces me to blow it at the most important moments.
We are doing the most important possible work in the world when we open the door and reveal our creative nature. It is the work of the Universe itself.
It seemed to her sometimes that the most important thing about marriage was not a home or children or a remedy against sin, but simply there being always an eye to catch.
I asked Dalai Lama the most important question that I think you could ask - if he had ever seen Caddyshack.
When I found something I believed in and I cared about and thought I could market and sell and could be thought of creatively - the most important thing to me - I did it.
The most important thing in life is to stop saying 'I wish' and start saying 'I will.' Consider nothing impossible, then treat possiblities as probabilities.
Wherever I go meeting the public... spreading a message of human values, spreading a message of harmony, is the most important thing.
