Ron: [Hermione is walking towards the werewolf Lupin] Hermione... bad idea... bad idea...
Harry Potter and the Prisoner of AzkabanDamn, you have no idea what I have been through today." "Actually I have a pretty good idea.
The Fiery HeartGOOD IDEAS ALTER THE BALANCE IN RELATIONSHIPS. THAT IS WHY GOOD IDEAS ARE ALWAYS INITIALLY RESISTED.
Ignore Everybody: and 39 Other Keys to CreativityPeople tend to overuse any idea or concept that delivers an emotional kick.
Made to Stick: Why Some Ideas Survive and Others Die