If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.
In order to predict effectively, we need to use science. And the reason that we need to use science is because then we can reproduce what we're doing; it's not just wisdom or guesswork. And if we can predict, then we can engineer the future.
Advertising isn't just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining,...
The definition of 'safe' is not strictly an engineering term; it's a societal term. Does it mean absolutely no loss of life? Does it mean absolutely no contamination with radiation? What exactly does 'safe' mean?
I have been spending the better part of my professional life trying to create self-driving cars. At Google, I am working with a world-class team of engineers to turn science fiction into reality.
I had a lot of trouble with engineers, because their whole background is learning from a functional point of view, and then learning how to perform that function.
I happen to love engineering. I love figuring things out in a spatial sense, that whole realm of working with mechanical parts, and the relationship of the parts, and things like ratios and the speeds of particular objects.
There's got to be something you want to tell and that's the engine which spurs all of the work you have to do in order to create the story, but you have to love some sort of nugget of what you're telling to be a filmmaker.
My father, a mining engineer and colliery manager, gave his brood many advantages not least of which, for me, was his love of singing which gave music a central place in our lives.
I'm a mechanical engineer, and I grew up on a farm, so I like practical hardware - somebody's elegant solution that proves itself over the long term.
When you're a kid and your father is an engineer, he goes to the office. I saw my father get up and go to the office in the house and write. But I don't see any similarities.
Everything I ever wanted to know I just ask a search engine and there's the answer. So the least I can do for my clients is share what I've learned.
Historically, the British have always been rather wary of grand engineering projects - perhaps understandably, given that many of them have been delivered late and over budget.
Cities can become the engines that fuel our nation's growth and prosperity, and they can be wide gateways for families to achieve their own American dream of prosperity.
I'm an artist and an engineer, which is, increasingly, a more common kind of hybrid. But I still fall into this weird crack where people don't seem to understand me.
People have an idea that one is in control of a career, a lot more than you really are. You can engineer things to an extent. But you are at the mercy of what comes in across the desk.
The study of celestial phenomena at radio wavelengths, radio astronomy came into being after the accidental discovery of cosmic radiation by radio engineer Karl Jansky in 1933.
My mother turned into a professional widow. She couldn't understand why I wanted to be an engineer; she thought I should be a chicken farmer.
And then, when I went into the Navy, there was no choice. You took about half of the hours during your naval training as naval courses and the other half were engineering.
Manufacturing is more than just putting parts together. It's coming up with ideas, testing principles and perfecting the engineering, as well as final assembly.
Color is a very critical thing. I've found that architects don't like colors. Engineers too. And so somebody has to stand in. Because this is the finish of it. It is the emotional part of a structure.
