The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.
Best practices are those practices that generally produce the best results or minimize risk.
Education itself is Marketing--marketing tools and perspectives to people who don't necessarily realize why they need them, how it will serve them, what they might accomplish with them. And, ensuingly, Marketing itself is Education (with no attempt t...
I am the largest market shareholder of clothing in the U.K. and I am not a destination shop for food. If the clothing market is affected - and it has been - and I hold my market share mathematically, then fine, I am doing no worse than the market is ...
Like its agriculture, Africa's markets are highly under-capitalized and inefficient. We know from our work around the continent that transaction costs of reaching the market, and the risks of transacting in rural, agriculture markets, are extremely h...
There's no locality on the web - every market is a global market.
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies e...
One of the symptoms of an absence of innovation is the fact that you lose your jobs. Everyone else catches up with you. They can do what you do better than you or cheaper than you. And in a multinational corporate-free market enterprise, it is the co...
By all means, let's have free trade and no trade barriers and a common market. But where did it all suddenly become about our own economic and political destiny being surrendered to Brussels with agendas that arguably have very little to do with the ...
Democrats want to use government power to make people's lives go better; Republicans respond that people know more than politicians do. We think that both might be able to agree that nudging can maintain free markets, and liberty, while also inclinin...
I've read quite a few readers' reviews of my book on Amazon, saying, 'Ah, he criticises the free market, he advocates central planning.' I don't do that for a minute! But this is our black and white, dichotomous way of thinking - which has really bee...
I want completing the single market to be our driving mission. I want us to be at the forefront of transformative trade deals with the US, Japan and India as part of the drive towards global free trade. And I want us to be pushing to exempt Europe's ...
For those of us who originally disagreed with ObamaCare and now disagree with the majority opinion of the SCOTUS, the challenge remains the same as it would have been had the Court ruled otherwise. We need to elect Mitt Romney and House and Senate ma...
If we make all of the people good, markets will be good. If markets are bad, which they are, that means people are bad, which they are. Want good markets? Change the people.
I never attempt to make money on the stock market. I buy on the assumption that they could close the market the next day and not reopen it for five years.
In the U.S., hospitals are rewarded for keeping hospital beds full. That's the market at work. The question is: should we work for the market, or should the market work for us?
Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.
I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.
We need a moderately-priced stock market… The market, like the Lord, helps those who help themselves. But, unlike the Lord, the market does not forgive those who know not what they do. For the investor, a too-high purchase price for the stock of an...
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
The stock market can be down, but the stock market is not an indication of where people's spirits and enthusiam are, and where their intellectual energy is.
